请教一个关于贸易(好象跟奥运也有关系)的问题:
What is pin trading? Who trades pins? Where can clients find the best pin trading locations?
pin trading是指徽章交换，虽然pin字面是别针，但是应该翻译为徽章
trades pins 一般是指运动类的徽章，譬如棒球赛徽章，球赛徽章等，至于在北京那嘎达可以找到这样的换pin的地方，我想到奥运会的时候，就可知道了
昆山地区几个做网站推广(google,百度)的网络公司
总结经常打来的电话推广的公司，主要有下面的几家
昆山仕德伟(百度推广) ，做多时候每天5个电话－ 一开口就说是百度公司
中企动力昆山公司，google 推广及网站等
飞漫网络 网站推广等
1.Write and submit articles . It is a classic, but it works. This will be indefinite traffic stuck in the search engines for you. Write quality unique articles, not articles that are rehashed or provide no insight to readers, which is a huge problem these days.
2.Write and submit press releases, think prweb after you do one.
3.Write and ping blog entries. Always make sure to link back to your website with your blog posts. Try making multiple blogs and have them all link back to one main site.
4.Make sure your website is listed in DMOZ: http://dmoz.org/.
5.Advertise your website in the appropriate categories at Craigslist. Try posting your ads in the most populated cities in the world.
6.If a niche related forum that you frequently visit allows signatures, then make sure to add your website url in there.
7.Make sure to view related products on Amazon.com. You can try and take some customers from your competitors here by providing your own url if the product is similar.
8.Review websites in your niche on Alexa to try to take some of their traffic by including a reference back to your site.
9.Review some related products on epinion.
10.If you purchase a product that you actually like, then feel free to give an individual respect when respect is due and leave a testimonial. You should be able to get some traffic from that website if your testimonial is left with a url.
11.Whenever you send an email to someone, always add your website url as a signature.
12.Keep updating content on your websites/blogs… try at least once per week.
13.Tag blog posts at social bookmarking sites, especially at http://del.icio.us/.
14.Add photos to your blog with appropriate keywords.
15.Tag blog photos at Flickr.
16.Politely ask your readers to subscribe to your rss feeds.
17.Try coining your own term. Might want to trademark it if you smell that it will become popular.
18.Encourage readers to comment on your blogs.
19.Include translation for your websites/blogs, especially in Chinese.
20.Do not be boring, write about something that a wide select of people would want to know about.
21.Make sure to edit your writing (unlike what im doing ).
22.Comment on other related blogs.
23.Make a custom 404-error page for your website. You can provide a link back to your main website or even try to monetize it by offering a related affiliate program within your niche.
24.Sponsor a charity, most charities will link back to your website, and you are also doing a good deed .
25.Sell an item on eBay as a charity auction. Most charities will link back to both your auction and your main website.
26.Start a publicity campaign, do something that individuals in your niche will take note of.
27.Brand your website with a logo and a slogan/catch phrase. Think IBM.
28.Hold a crazy contest that people in your niche will talk about. This will equal more links and traffic to your website.
29.Build a tool that individuals in your niche will love and enjoy. Then give it away for free. If the tool is helpful, then you will get quality one-way links to your website.
30.Contact small newsletters sources offline and submit articles to them.
31.Become friends with editors of an offline publication.
32.Give speeches offline. Start small and local. Also, do not forget to participate in toastmasters meetings in your area.
33.Have a GREAT product. All of the marketing/advertising in the world will do you NO good if your product is sub par.
34.Make something innovative. If you are selling information, what makes your content something you cannot get from the local bookstore, Barnes and noble or even eBay for that matter?
35.Is your product groundbreaking? Will you leave individuals with no choice but to talk about your product or service?
36.Are you selling something that wide groups of people want to know about but there is limited/scarce knowledge?
37.Write good content, if your writing is good then people will share it with their friends. In addition, webmasters will use it as content on their website with a reference back to your article, or at least they should.
38.Spark emotions. If you get people emotional about something then they will most likely talk about it.
39.Get a custom t-shirt made with your website url on it, and wear it often.
40.Build a list of subscribers. Your list is like a golden asset to you if utilized correctly.
41.Write tip articles, such as “Ten easy tips to blank-blank-blank.”
42.Buy traffic from the search engines by utilizing one of their PPC campaigns.
43.Open up a myspace account and find targeted friends so that you can promote your services to them. Do not spam people, myspace is cracking down on spammers and are starting to sue people.
44.Solicit a link from your local chamber of commerce.
45.Have an easy to remember domain name. If your domain name is too long or not memorable then people may forget your site.
46.Add a bookmark option to your website/blogs.
47.Purchase the misspelled versions of your domain name and have it redirect to your main one.
48.Use keywords in your image alt tags. For example, <img src=”image.gif” alt=”keywords go head” />
49.Make sure to include appropriate keywords in your title tag, search engines show more prominence or importance to keywords here.
50.Place appropriate keywords in your anchor text when linking.
51.If you have a profile anywhere online, always include appropriate keywords and link back to your website.
52.Try to get links from websites within your niche with a high pr (pagerank). Some The more one-way links (inbound links/backlinks) you have to your website, the higher your pr will become. Pagerank is important because websites with higher prs tend to have a higher search results in Google. It is a no brainier that if you can get number one for a competitive keyword then you will have enough traffic that you can handle… oh by the way its all free targeted traffic to remind you.
53.Outsource grunt work. Time is in essence money…. you can hire individuals at freelance services to send emails, request JV proposals, or to answer questions from prospective or current customers.
54.Offer something for FREE. Abracadabra is not the magic word, FREE is. It is like a worm on a pole for a fish in the water…. its bait! Offer a free mini course or free ebook to help collect more subscribers. You can always offer a backend to monetize on this opportunity, such as an affiliate product for example.
55.After someone orders from you offer a one-time offer that compliments your product. For example, if I offered a traffic ebook, then after the individual purchase it would make sense for me to offer a traffic conversion bonus for a limited time only.
56.Become the virus within your niche. Make yourself the bug and have people talking about your product. When people talk about your product then you can induce the viral effect. However, you must give people a reason to talk about you, and being like everyone else is not one.
57.Do your research and find expensive niches to tap into. A good way to do this is to find how expensive someone is paying for a keyword on a PPC search engine. If you can sell items that are more expensive more often then it is a quicker way to get rich .
58.Become an active respected member of niche related forums. You can do this by offering quality posts. Hint Hint, it is not the number of posts you make, it is the quality. Remember, quality or quantity. Many useless or negative posts will have people looking at you funny.
59.Test, test, test. Your flushing money down the toilet if your not testing to see what campaigns are bringing you in the most money compared to which ones are costing you money. When you test, you can eliminate the campaigns that are costing you dollars so that you can properly maximize your marketing efforts. Without proper testing, you are pretty much lost and can’t improve. You can only guess to what has or what is working. With proper testing, you do not guess, you know.
60.Stay up to date on what is going on in the world, you can monetize off hot topic trends.
61.Network, when you know more people you can find people that can help you get what you need.
62.Offer an affiliate program for your product or service. Make sure to let your satisfied customers know that you have one, if they like your product then they will be even more delighted to know that they will get money for referring you.
63.Write and give away a free ebook or report. It does not have to be long as long as its quality information neatly formatted and put together. You can also make a brandable ebook or report and allow affiliates the opportunity to brand their affiliate links in there to pass on to the next individual. You can then send this ebook to your subscribers or submit it to ebook directories.
64.Add viral components to your blog such as social bookmarking options, and a refer a friend option.
65.Be funny, people like something that will make them laugh and they will spread it for you if it is a genius idea.
66.Syndicate your content by using an RSS feeds on your website.
67.Answer people’s questions on Yahoo! answers with a link to your website in the sources area.
68.Put a link in the “about me” section of your eBay profile.
69.Make and upload a viral video to you tube. Use appropriate keywords in the video description for your target audience.
70.Record an informative podcast and submit them to poplar podcast directories.
71.Provide helpful answers for Google adsense on their help forum with a link back to your website. Go here to check it out: http://groups.google.com/group/adsense-help
72.Get people to comment and add content to your site. When they do this, they will provide you unique content, no need to pay for ghostwritten articles.
73.If you cannot get JVs, then try to bribe webmasters for sponsored advertising space on their newsletters.
74.Include a media section on your website so that you will give the media an easy way to stay up to date on what your company is doing.
75.Try to teach a class at your local community college or university. The more exposure you get in the public, the more credibility you will receive.
76.Make a screensaver and make it easy for individuals in your niche to download it. Have eye candy graphics combined with your company logo to brand yourself.
77.Write something controversial and spread it freely to your target market. It can be something as idiotic as the Da Vinci code, but as long people talk about it, its a successful campaign. A few hints, something controversial is something that goes against established beliefs in your market.
78.Write and publish a book. Having your own book is a quick way to gain credibility.
79.Take a guru in your niche out to lunch, and pay for it.
80.Start an organization or club about something. This can be done online through Yahoo! or Google groups.
81.Volunteer. Donate your time to a good clause…you can always network with people and form connections at the same time.
82.Get involved in your community and try to run some type of outreach program.
83.Offer good customer service, you may be surprised on how many referrals you get just be having a reliable one.
84.Consider adding a direct mail marketing campaign to your marketing ****nal.
85.Put an ad in your local yellow pages to get some local customers. Yellow pages tend to be more successful then newspaper ads because individuals are looking for a particular service when they are browsing through the yellow pages as opposed to newspapers.
86.Post bulletins in your local supermarket. However, since not everyone may carry a pen or pencil, place your contact information and url on strips on the bottom so that individuals can rip it off and take it with them.
87.Host your own commercial so you can put “as seen on TV” on your products.
88.Conduct surveys and publish them. These make you appear as an expert in your field of study.
89.Break a record or shoot to be in the Guinness world records for something.
90.Make a sitemap for your website.
91.Use a favicon for your site.
92.Make your visitors more involved in your website. You can help accomplish this by adding CGI scripts to your site.
93.Make sure you have no broken links on your site, and make sure that your website shows clearly in all browsers.
94.Find domain names that get traffic, purchase them, and have them redirect to your website.
95.Spell correctly whenever using keywords in writing.
96.Look at sites related to your niche to try to figure out how they get their traffic.
97.Properly optimize your website for the right keywords.
98.Try to avoid java scripts on your website as much as possible.
99.Do not use frames on your website.
100. If your website becomes popular and starts getting lots of traffic, try switching to a dedicated server. The longer you site is down equals the more lost visitors you will have.
开展网络营销的目的是什么？这个问题每一个开展网络营销的企业、机构和个人都必须面对。回答可能是多样的：销售产品、推广品牌、招商引资、网络赚钱、培养忠实用户等等。虽然大多数人知道自己开展网络营销的目的，但他们往往忽视了“转化率”这个事实的存在。有的网站每天才几百个人访问，但就能得到好几个有效的客户或订单；而有的网站每天成千上万人访问，但多数只是匆匆过客，推广费用上去了，却没有带来几个掏钱的主。
眼下如何进行网络推广是人们热衷的话题，但很少有人明白提高“网络营销转化率”却是一件比网络推广更重要、更有难度的事情。正是由于缺乏这种对于转化率的认识，发送垃圾邮件、购买弹窗广告、进行插件/病毒推广、疯狂购买网络广告等等错误的网络营销方式每天都在上演。商业网站烧钱的最终结果是泡沫，企业网站盲目推广的结果是收不到效果，对网络营销失去信心。
提高网络营销转化率的十个途径
这是一个老生常谈的话题，但并没有得到充分的认识。特别是企业网站，相当多仍然停留在“公司介绍、产品展示、在线订单、联系我们”这一十年不变的套路上。以用户为中心并不是一句口号，而是通过用户的视角来审视，看如何才能第一时间把网站的最重要内容体现出来，并且通过产品或服务的特色去吸引用户深入了解。
一个不墨守常规的网站，往往能给用户眼前一亮的感觉。不信试试？
2、 提供丰富的产品/服务介绍信息
多数网站在对产品/服务的介绍信息上没有下足文章，这导致用户的兴趣全无。就好像来到一个装饰华丽的表演舞台，观众最期待的还是表演。表演的不好看，舞台再漂亮观众也不买帐。
有调查表明，在网上零售商为提升顾客转化率采用的各种措施中，其提供丰富商品介绍信息明显有利于提升网上商店顾客转化率。对于企业网站也是如此，产品的特点介绍越详细，产品展示图片越清晰，用户的兴趣越高。随着视频技术的发展，为你的产品进行视频展示已经成为一种时尚。淘宝网的一家内衣店的女店主目前已经用自己做模特来展示店内出售的内衣商品，反响很好――要是再来几段视频展示的话，销售量更要飙升了。
3、 安全的网络平台和服务资质展示
调查表明，网站备案信息、经营资质展示、完整的联系方式、权威的网络安全认证标志等信息，能够增强用户的认可程度。只有用户在感到安全的前提下，才会进一步产生业务联系、在线购买等行为。
4、 设计合理的促销与限购
小区内有一家新开的羊毛衫店，一开张就表明“只卖7天，低价促销”。7天后改说法了，“接厂家通知，再卖5天，降价促销”；5天后的说法是“最后3天，买一送二”；3天后的说法是“延期三天，一件不留”；再过3天的说法是“明天下午6点走，半卖半送”；2天后的说法是“厂车未到，见钱就卖，随到随走”――之后过了几天，羊毛衫全卖完了，他们真的走了，不过并没有走远，到另一个小区重新上演。一个月的时间里，这家羊毛衫店接连掀起5次销售高潮，在小区里创造了比商业街上同类店铺还要好的销售业绩。
现在也有不少网站在模仿这种“促销与限购”相结合的方式，有效的提高了用户转化率，取得了骄人的成绩。
用户的转化流程主要体现在浏览过程、购买流程、注册流程、互动流程等。我们千万不能去考验用户的耐心，而应该尽量让用户心情愉悦地进行每一步操作，并快速得到他想要的结果。简化流程是一项细活，需要反复地测试和揣摩。
6、 有效利用在线客服工具
在线客服工具是一个双向的交流沟通工具。用户可以主动同网站客服进行交流，网站客服也可以对用户的访问行为进行关注，并主动发出交谈邀请，帮助用户解决难题。
有数据表明，企业网站大多数访客由于不能进行及时的互动沟通和线上交流，超过98.5%的潜在用户将会流失。只是一味的被动等待访客电话和上门，企业只能抓住1.5%的访问者。由此可见，在线客服工具是提高网络营销转化率的有效工具。
7、 精准的搜索引擎关键词广告
搜索引擎竞价广告是提高用户转化率的一种有效的网络营销方式。在对用户检索行为分析并在此基础上选择最有效的关键词组合，优化广告着陆页面内容的相关性，能有效提高转化率。
搜索引擎竞价的效果由多方面的因素组成，每日的消耗预算、关键词上词数量和报告分析等维护工作的好坏直接影响了搜索引擎竞价产品的效果。由于搜索引擎关键词广告具有一定的专业性，通过选择有实力的服务商进行广告维护，可以进一步提升网络营销效果。像上海火速等，是Google正式授权的服务商，在搜索竞价产品销售和服务上经验丰富，值得信赖。
客户见证是有效的营销技巧，但很多网站并没有充分利用客户见证到网络营销中来。在产品/服务展示的同时，展示该产品/服务客户的服务评价、使用体验，能增强产品/服务的说服力，增加用户购买的兴趣和信心。
在这方面，阿里巴巴做得比较到位。在对其诚信通产品的营销推广中，阿里巴巴大量使用了客户见证技巧，既有正面的使用体验，也有反面的没有使用用户的受骗经历展示。两者的巨大反差使用户从心理上快速接受了诚信通产品。
9、 引导老客户进行转介绍
利用网络营销来引导老客户进行转介绍比传统营销方法还具有优势。通常情况下，对于已成交客户，我们可以通过积分、折扣、礼品等形式来促进老客户再次消费；同时，对于老客户介绍来的新客户，除了新客户能够得到比较优惠的价格，老客户也将得到积分或礼品等多种形式的回报。
10、重视电子邮件营销的应用（潜在客户的跟踪关怀）
电子邮件营销并非指发送垃圾邮件广告。电子邮件营销除了在开拓新客户上有其作用之外，更大的作用还在于对于潜在客户的跟踪关怀上面。我们通过自身平台的电子杂志订阅用户、注册会员邮箱、有奖活动参与者邮箱以及合作伙伴提供的相关电子邮箱等多种形式获取潜在客户的邮件列表，使用电子期刊、促销活动介绍、网站精华内容推荐、免费资源提供等多种邮件形式，吸引潜在客户继续关注我们的网络平台和产品（服务），最终实现潜在客户的转化。
每一个开展网络营销的人，都应认识到网络营销转化率的重要性。提高网络营销转化率并没有什么秘笈，需要的是站在用户的角度，用心去改进自己的网络营销思路，优化网络平台和流程，重视用户体验，善于引导用户参与互动，并积极维系与潜在客户之间的关系，追求可持续发展的网络营销。
1月13日消息，据市场调查报告表明，在刚刚过去的圣诞节采购狂潮中，更多的网络采购者，更为倾向于利用Google搜索引擎收集商品信息。
法新社报道,市场调查机构Hitwise表示，12月份中，11.1％的互联网购物者，都曾经使用Google搜索引擎，这个数字比去年同期增长了3.09％。然而，目前为止网络购物用户选择最多的还是eBay，12月中总共有13％的在线购物用户选择eBay网站，与此同时，雅虎和微软MSN分别为4.05％和0.79。
据悉，网络购物用户中，有18.3％的人在购物之前，会首先求助于搜索引擎，例如Google和雅虎等。而在使用Google搜索引擎之后，用户更为倾向于选择亚马逊、eBay和Froogle几家网络购物网站。据悉，在圣诞节假期中，搜索引擎搜索iPod字样的频率，比去年同期增长了 175％。与此同时，音乐下载搜索数量比去年同期增长了172％。
被Dmoz拒绝郁闷吧？到底Dmoz的收录原则是什么？我们也不知道，但是我们可以分析一下被拒绝的原因，改善好了可能会被尽快收录。
被Dmoz拒绝的16个理由
1、正在建设的站点。（内容是否完整）
2、网站外观风格设计平淡、粗糙，页面出错。
3、无实质性内容、功能价值。
4、某些类型站点必须是原创内容，例如博客。
5、版权、隐私。
6、备案。
7、隐藏链接
8、死链接。
9、更新速度。
10、主机速度、稳定性。
11、重复提交。
12、错误提交目录。
13、非法、不健康内容。
14、提交过程中的描述不正确。
15、恐吓、利诱编辑员。
16、联系地址、电话、经营许可证。
17、不予收录的站点。
以上判断均来自于Dmoz公众论坛的总结，至于能不能被收录，还得看Dmoz编辑员着重看哪方面。
作者：江南sky
